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About CYNOVI

Advice means nothing until it shows up in the results

We founded CYNOVI on a frustration with consulting that ends at the slide deck. So we built a firm that stays accountable for outcomes — and small enough to actually care.

CYNOVI team in discussion
Our story

Built for the part where ideas meet reality

CYNOVI LLC was established to bring large-firm rigor to organizations that need senior thinking without the bloated process. Headquartered in Salinas, California, we work with founders, executives, and boards across the United States and beyond.

We believe the best strategy is the one your team can actually execute — so we stay through implementation, transfer the capability, and measure our success by the results that remain after we've gone.

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What we stand for

Principles that shape every engagement

Outcomes first

We measure ourselves by the value created, not the hours billed.

Intellectual honesty

We tell you what we see, even when it isn't what you hoped to hear.

Partnership

We work alongside your people, not above them — and leave them stronger.

Bias for action

Insight is cheap. We push for the decisions and moves that create momentum.

Leadership

Senior practitioners you'll actually work with

Daniel Marsh
Daniel MarshManaging Partner

Two decades in corporate strategy and operations across CPG and industrials.

Elena Vasquez
Elena VasquezPartner, Digital

Leads our data, automation, and AI practice for enterprise transformation.

Priya Anand
Priya AnandPartner, Finance

Former investment banker focused on capital strategy and value creation.

Tomás Herrera
Tomás HerreraPartner, Operations

Lean and supply-chain specialist with deep manufacturing experience.

Our journey

How CYNOVI came to be

2026

CYNOVI LLC is founded

Established in Wyoming with a home base in Salinas, California, with a mission to make consulting accountable to outcomes.

Early engagements

First transformation partners

We took on cornerstone clients across retail, SaaS, and manufacturing — proving the outcome-based model end to end.

Today

A multi-industry practice

A growing team of senior practitioners serving leaders across six industries with strategy, operations, and digital expertise.

Next

Where we're headed

Deepening our digital and AI capabilities so clients can capture the next wave of value responsibly and at scale.

Let's build something that lasts

Whether you're navigating growth, complexity, or change, we'd love to hear what you're working toward.